{"id":42614,"date":"2026-07-16T12:14:59","date_gmt":"2026-07-16T04:14:59","guid":{"rendered":"https:\/\/hteknologi.com\/blog\/?p=42614"},"modified":"2026-07-16T12:14:59","modified_gmt":"2026-07-16T04:14:59","slug":"oneplus-keluar-dari-as-global-2027","status":"publish","type":"post","link":"https:\/\/hteknologi.com\/blog\/oneplus-keluar-dari-as-global-2027\/","title":{"rendered":"OnePlus dilaporkan keluar dari AS, Pasaran Global dijangka menyusul menjelang 2027"},"content":{"rendered":"

OnePlus, jenama telefon pintar yang popular dengan peranti kelas mercu berharga kompetitif, dilaporkan akan menamatkan operasinya di Amerika Syarikat (AS) dan Eropah seawal minggu ini.<\/p>\n

Menurut Bloomberg, langkah penstrukturan semula syarikat induknya, Oppo, turut menyaksikan perancangan OnePlus untuk keluar dari semua pasaran global yang lain termasuk India secara berperingkat menjelang tahun 2027. Walau bagaimanapun, jenama tersebut disahkan akan meneruskan operasinya di pasaran China buat masa ini.<\/p>\n

Punca Utama Pengunduran<\/strong><\/h2>\n

Beberapa tekanan perniagaan dan pasaran mendorong keputusan drastik ini. Syarikat Oppo dilaporkan bergelut dengan masalah kewangan dalam cabang perniagaan telefon pintarnya susulan momentum jualan yang lemah di AS, Eropah, dan India sejak beberapa tahun kebelakangan ini.<\/p>\n

Di samping itu, operasi di AS menjadi semakin berisiko dan memerlukan kos tinggi disebabkan oleh kebimbangan geopolitik (ketegangan politik yang menjejaskan perdagangan antara negara) terhadap peranti buatan China, serta kes saman oleh syarikat Apple melibatkan rahsia perdagangan.<\/p>\n

Peralihan pasaran global turut memberikan tamparan hebat. Strategi asal OnePlus yang menawarkan spesifikasi premium pada harga berpatutan amat bergantung kepada komponen alat ganti yang murah.<\/p>\n

Namun, pengeluar perkakasan kini mengalihkan kapasiti pengeluaran kepada cip kecerdasan buatan (AI) untuk pusat data. Keadaan ini mengakibatkan kekurangan bekalan cip memori secara global. Lonjakan kos komponen asas ini memberikan impak besar kepada siri peranti bajet OnePlus Nord, menjadikan keseluruhan strategi kos rendah semakin sukar dipertahankan.<\/p>\n

Nasib Pengguna Peranti Semasa<\/strong><\/h2>\n

Bagi pengguna sedia ada di AS dan Eropah, mereka tidak akan ditinggalkan tanpa sebarang sokongan teknikal. Pihak OnePlus dan Oppo telah memberi jaminan untuk terus menyokong kemas kini perisian peranti serta menghormati syarat waranti perkakasan bagi model yang telah terjual, sekurang-kurangnya sehingga kitaran hayat produk tersebut tamat.<\/p>\n

Sementara itu, baki inventori peranti yang berada di pasaran akan terus dijual dalam beberapa minggu akan datang dan tiada bekalan baharu akan ditambah selepas ia habis terjual.<\/p>\n

Strategi Baharu Oppo dan Realme<\/strong><\/h2>\n

Proses penstrukturan semula ini turut memberikan kesan kepada Realme, satu lagi jenama di bawah naungan Oppo, yang dijadualkan bakal keluar dari pasaran China. Menerusi strategi baharu ini, Oppo merancang untuk memfokuskan sumber mereka di Eropah Tengah, manakala Realme akan menumpukan perhatian kepada pasaran di rantau Nordik.<\/p>\n

Walaupun OnePlus sebelum ini berjaya membina kelompok peminat setianya tersendiri, keunggulan Apple dan Samsung di pasaran AS menjadikan mereka jauh ketinggalan, malah tewas kepada pesaing yang lebih kecil seperti Google dan Motorola. Menjelang 2027, masa depan jenama OnePlus di pasaran global kini kelihatan semakin kelam.<\/p>\n","protected":false},"excerpt":{"rendered":"

OnePlus, jenama telefon pintar yang popular dengan peranti kelas mercu berharga kompetitif, dilaporkan akan menamatkan operasinya di Amerika Syarikat (AS) dan Eropah seawal minggu ini. Menurut Bloomberg, langkah penstrukturan semula syarikat induknya, Oppo, turut menyaksikan perancangan OnePlus untuk keluar dari semua pasaran global yang lain termasuk India secara berperingkat menjelang tahun 2027. Walau bagaimanapun, jenama […]<\/p>\n","protected":false},"author":3,"featured_media":41505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2725],"tags":[1458],"class_list":["post-42614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oneplus","tag-oneplus"],"yoast_head":"\nOnePlus 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