{"id":42229,"date":"2026-06-11T07:14:15","date_gmt":"2026-06-10T23:14:15","guid":{"rendered":"https:\/\/hteknologi.com\/blog\/?p=42229"},"modified":"2026-06-11T07:14:15","modified_gmt":"2026-06-10T23:14:15","slug":"fokus-ai-shopee-buang-pekerja","status":"publish","type":"post","link":"https:\/\/hteknologi.com\/blog\/fokus-ai-shopee-buang-pekerja\/","title":{"rendered":"Fokus ke arah AI, Shopee dilaporkan membuang Ratusan Pekerjanya"},"content":{"rendered":"

Sea Ltd, syarikat induk kepada platform e-dagang Shopee dan syarikat permainan video Garena, kini dilaporkan sedang melangkah secara agresif ke arah penggunaan kecerdasan buatan (AI).<\/p>\n

Langkah strategik ini walau bagaimanapun dilaporkan seiring dengan pengurangan tenaga kerja, khususnya yang melibatkan anak syarikat e-dagang mereka.<\/p>\n

Proses pengurangan pekerja ini dilaporkan telah bermula pada minggu ini dengan asukan pembangun (developer) di bawah Shopee dikurangkan sebanyak kira-kira lapan peratus.<\/p>\n

Antara jawatan yang terjejas termasuklah bahagian jaminan kualiti (Quality Assurance atau QA). Terdapat kemungkinan berlakunya lebih banyak pengurangan pada masa hadapan.<\/p>\n

Tren pemberhentian pekerja disebabkan AI<\/strong><\/h2>\n

Corak pemberhentian pekerja dan peralihan kepada AI dalam industri teknologi menunjukkan satu tren yang jelas. Peralihan struktur ini berlaku susulan daripada kenyataan Ketua Pegawai Eksekutif Sea, Forrest Li.<\/p>\n

Beliau mengisytiharkan pencapaian permodalan pasaran (market capitalisation) bernilai satu trilion dolar adalah sesuatu yang tidak mustahil. Menurut beliau lagi, syarikatnya mampu sekiranya memberi tumpuan dan pelaburan berganda terhadap teknologi AI.<\/p>\n

Mengulas mengenai situasi operasi ini, seorang jurucakap Sea menyatakan bahawa syarikat itu sentiasa menyemak dan menyelaras keperluan tenaga kerjanya dari semasa ke semasa.<\/p>\n

“Keputusan ini sentiasa dibuat selepas pertimbangan yang teliti,” jelas jurucakap tersebut. Pihak pengurusan juga menegaskan komitmen mereka untuk memberikan sokongan penuh kepada mana-mana pekerja yang terjejas sepanjang tempoh peralihan perniagaan ini.<\/p>\n

Di samping itu, Sea turut dilaporkan merancang untuk menjalin kerjasama dengan syarikat teknologi gergasi Google. Kerjasama ini bertujuan untuk mengintegrasikan teknologi AI merentasi segenap operasinya, termasuklah inisiatif untuk membangunkan ejen beli-belah AI khusus.<\/p>\n

Buat masa ini, syarikat tersebut telah mula menerapkan teknologi AI secara berperingkat dalam fungsi kecil, seperti penambahbaikan algoritma cadangan produk kepada pengguna dan alatan khusus untuk penjual. Inovasi dan fungsi baharu ini dijangka akan memberikan manfaat komersial yang jauh lebih besar kepada ekosistem Shopee berbanding platform Garena.<\/p>\n

Gelombang pemberhentian pekerja yang dikaitkan dengan peningkatan tumpuan dan pelaburan terhadap kecerdasan buatan ini juga mencerminkan senario pekerjaan semasa.<\/p>\n

Terdahulu Petronas pernah mengurangkan kira-kira 10 peratus tenaga kerjanya pada tahun lepas dengan peralihan kepada teknologi AI dinyatakan sebagai antara faktor yang menyumbang kepada keadaan tersebut.<\/p>\n

Di peringkat global, industri teknologi turut melalui fasa penstrukturan semula yang agak drastik. Antaranya Microsoft telah memberhentikan ribuan pekerjanya pada tahun lalu. Keadaan ini jelas menunjukkan bagaimana AI secara perlahan-lahan mengubah landskap dan struktur organisasi syarikat korporat pelbagai skala.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sea Ltd, syarikat induk kepada platform e-dagang Shopee dan syarikat permainan video Garena, kini dilaporkan sedang melangkah secara agresif ke arah penggunaan kecerdasan buatan (AI). Langkah strategik ini walau bagaimanapun dilaporkan seiring dengan pengurangan tenaga kerja, khususnya yang melibatkan anak syarikat e-dagang mereka. Proses pengurangan pekerja ini dilaporkan telah bermula pada minggu ini dengan asukan […]<\/p>\n","protected":false},"author":3,"featured_media":17109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9228],"tags":[10375,10376,3711],"class_list":["post-42229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kecerdasan-buatan","tag-garena","tag-sea-ltd","tag-shopee"],"yoast_head":"\nFokus 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