{"id":40009,"date":"2025-12-07T20:49:27","date_gmt":"2025-12-07T12:49:27","guid":{"rendered":"https:\/\/hteknologi.com\/blog\/?p=40009"},"modified":"2025-12-07T20:49:27","modified_gmt":"2025-12-07T12:49:27","slug":"eropah-siasat-whatapp-ai-chatbot","status":"publish","type":"post","link":"https:\/\/hteknologi.com\/blog\/eropah-siasat-whatapp-ai-chatbot\/","title":{"rendered":"Suruhanjaya Eropah Siasat WhatsApp Ekoran Sekatan Terhadap Chatbot AI Pihak Ketiga"},"content":{"rendered":"

Suruhanjaya Eropah (EC) telah melancarkan satu siasatan rasmi antitrust terhadap Meta Platforms Inc. berhubung dasar baharu WhatsApp yang didakwa menyekat penyedia perkhidmatan kecerdasan buatan (AI) pihak ketiga daripada beroperasi di platform tersebut.<\/p>\n

Siasatan ini bertujuan untuk menentukan sama ada tindakan gergasi teknologi itu melanggar undang-undang persaingan Kesatuan Eropah (EU) dengan menghalang pesaing daripada menawarkan chatbot AI mereka kepada pengguna WhatsApp, sementara Meta terus mempromosikan pembantu AI miliknya sendiri, Meta AI.\u200b<\/p>\n

Dasar Baharu yang Dipertikaikan<\/strong><\/h2>\n

Siasatan ini tertumpu kepada perubahan polisi yang diumumkan oleh Meta pada Oktober 2025. Di bawah dasar ini, penyedia AI dilarang menggunakan WhatsApp Business Solution (API perniagaan) sekiranya perkhidmatan utama yang ditawarkan adalah bot AI generatif.\u200b<\/p>\n

Walau bagaimanapun, perniagaan masih dibenarkan menggunakan teknologi AI untuk fungsi sokongan, seperti perkhidmatan pelanggan automatik bagi peruncit, tetapi tidak sebagai produk kendiri yang bersaing secara langsung dengan ciri AI Meta.\u200b<\/p>\n

\u201cSuruhanjaya bimbang dasar baharu ini mungkin menghalang penyedia AI pihak ketiga daripada menawarkan perkhidmatan mereka melalui WhatsApp di Kawasan Ekonomi Eropah (EEA),\u201d jelas kenyataan rasmi daripada Suruhanjaya Eropah.\u200b<\/p>\n

Kebimbangan Persaingan Tidak Adil<\/strong><\/h2>\n

Tindakan ini dilihat oleh pihak berkuasa Eropah sebagai cubaan Meta untuk mengukuhkan dominasi pasaran mereka dengan menyingkirkan pesaing inovatif. Teresa Ribera, Naib Presiden Eksekutif EC bagi Transisi Bersih, Adil dan Kompetitif, menegaskan kepentingan persaingan terbuka dalam sektor teknologi yang sedang berkembang pesat ini.<\/p>\n

Menurut Teresa Ribera, Naib Presiden Eksekutif EC:<\/p>\n

“Pasaran AI sedang berkembang pesat di Eropah dan luar negara. Kami mesti memastikan warga dan perniagaan Eropah mendapat manfaat sepenuhnya daripada revolusi teknologi ini dan bertindak untuk menghalang penyandang digital yang dominan daripada menyalahgunakan kuasa mereka untuk menyingkirkan pesaing yang inovatif.”\u200b<\/p><\/blockquote>\n

Garis Masa dan Implikasi Undang-undang<\/strong><\/h2>\n

Dasar larangan ini dilaporkan telah berkuat kuasa serta-merta pada 15 Oktober 2025 bagi penyedia baharu, manakala penyedia sedia ada diberikan tempoh sehingga 15 Januari 2026 sebelum akses mereka ditamatkan sepenuhnya.<\/p>\n

Beberapa penyedia AI utama seperti OpenAI (ChatGPT) dan Microsoft (Copilot) dilaporkan telah mula menarik diri daripada platform tersebut susulan perubahan ini.\u200b<\/p>\n

Jika didapati bersalah melanggar peraturan antitrust EU, Meta berdepan risiko denda yang berat, iaitu sehingga 10 peratus daripada pendapatan tahunan global syarikat. Berdasarkan pendapatan Meta pada tahun 2024, jumlah denda tersebut boleh mencecah sekitar AS$16.45 bilion (RM73 bilion).\u200b<\/p>\n

Langkah Suruhanjaya Eropah ini menandakan ketegasan badan kawal selia tersebut dalam memastikan platform digital utama tidak memonopoli ekosistem AI. Siasatan ini tidak mempunyai tempoh masa yang ditetapkan dan akan bergantung kepada kerumitan kes serta kerjasama daripada pihak Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suruhanjaya Eropah (EC) telah melancarkan satu siasatan rasmi antitrust terhadap Meta Platforms Inc. berhubung dasar baharu WhatsApp yang didakwa menyekat penyedia perkhidmatan kecerdasan buatan (AI) pihak ketiga daripada beroperasi di platform tersebut. Siasatan ini bertujuan untuk menentukan sama ada tindakan gergasi teknologi itu melanggar undang-undang persaingan Kesatuan Eropah (EU) dengan menghalang pesaing daripada menawarkan chatbot […]<\/p>\n","protected":false},"author":3,"featured_media":40010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2919,9228],"tags":[3964,748],"class_list":["post-40009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplikasi","category-kecerdasan-buatan","tag-kecerdasan-buatan","tag-whatsapp"],"yoast_head":"\nSuruhanjaya 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