{"id":25190,"date":"2022-11-04T21:43:54","date_gmt":"2022-11-04T13:43:54","guid":{"rendered":"https:\/\/hteknologi.com\/blog\/?p=25190"},"modified":"2022-11-04T21:43:54","modified_gmt":"2022-11-04T13:43:54","slug":"samsung-electronics-best-global-brand-2022","status":"publish","type":"post","link":"https:\/\/hteknologi.com\/blog\/samsung-electronics-best-global-brand-2022\/","title":{"rendered":"Nilai Jenama Samsung Electronics meningkat Dua Digit, Kini di Tempat Lima Teratas Best Global Brands 2022"},"content":{"rendered":"

Samsung Electronics hari ini telah diiktiraf oleh Interbrand, sebuah perunding jenama global, sebagai salah satu daripada lima teratas dalam Jenama Global Terbaik 2022. Setiap tahun, Interbrand mengumumkan 100 jenama terbaik dunia, dan nilai jenama Samsung dinilai untuk USD 87.7 bilion, yang mewakili pertumbuhan 17% berbanding USD 74.6 bilion pada 2021, meletakkan syarikat itu di tempat kelima selama tiga tahun berturut-turut.<\/span><\/p>\n

\u00a0Pencapaian itu berdasarkan prestasi kewangan Samsung yang dipulihkan, yang kini menghampiri tahap pra-pandemi, dan permintaan yang lebih tinggi untuk memori disebabkan peningkatan dalam penggunaan data.\u00a0Pada 2021, Samsung mencatatkan pertumbuhan nilai jenama sebanyak 20% berbanding 2020 dan tahun ini, meneruskan pertumbuhan dua angka.\u00a0Samsung mula-mula memasuki senarai 10 teratas pada 2012, meletakkan di kedudukan kesembilan, dan telah berjaya meningkat dalam carta setiap tahun, mencapai tempat keenam pada 2017 dan tempat kelima pada 2020.<\/span><\/p>\n

\u00a0\u201cSamsung Electronics mampu mencatat dua tahun berturut-turut pertumbuhan dua angka dalam nilai jenama, semuanya berkat sokongan daripada pelanggan global kami,\u201d kata YH Lee, Naib Presiden Eksekutif dan Ketua Pegawai Pemasaran Samsung Electronics.\u00a0\u201cSebagai balasan, seluruh syarikat akan bekerjasama sebagai satu pasukan untuk memberikan pengalaman pelanggan yang lebih baik dan lebih memuaskan.\u201d<\/span><\/p>\n

Pelbagai Faktor Dinilai oleh Interbrand untuk Membina Nilai Jenama Samsung<\/span><\/b><\/h2>\n

\"InterbrandPada penghujung tahun 2021, Samsung Electronics menggabungkan Bahagian SETnya dan mencipta Bahagian Pengalaman Peranti untuk meningkatkan sinergi antara produknya dan menyediakan tahap pengalaman seterusnya kepada pelanggan. Tambahan pula, Samsung turut melancarkan Pusat Pengalaman Berbilang Peranti eXperience Pelanggan untuk mengukuhkan pengalaman sambungan berbilang perantinya.<\/span><\/p>\n

Bersama-sama dengan langkah-langkah ini, Samsung telah menyepadukan SmartThings merentas kategori produknya, mewujudkan ekosistem inklusif dan pengalaman berbilang peranti.\u00a0SmartThings juga memperkasakan pengguna untuk memanfaatkan sepenuhnya peranti Samsung mereka, serta produk pihak ketiga yang mungkin sudah mereka miliki.<\/span><\/p>\n

Selain itu, Makmal Generasi Masa Depan Samsung telah dicipta untuk memupuk perbualan tulen mengenai aktiviti generasi akan datang.\u00a0Cerapan daripada makmal telah digunakan pada produk dan aktiviti pemasaran.<\/span><\/p>\n

Selain produk inovatif berdasarkan pengalaman pengguna, pembangunan teknologi termaju seperti kecerdasan buatan (AI), 5G, automotif dan robotik melalui pelaburan yang konsisten turut memainkan peranan dalam pertumbuhan Samsung.<\/span><\/p>\n

Usaha Samsung yang Diiktiraf dalam Setiap Bahagian Produk untuk Pengalaman Pelanggan yang Lebih Baik<\/span><\/b><\/h2>\n

Mudah alih<\/span><\/b><\/h3>\n
    \n
  • Inovasi kamera siri Galaxy S22 berdasarkan cerapan pelanggan dan pelancaran kempen Nightography Kepimpinan Penyimenan dalam kategori telefon mudah alih boleh lipat<\/span><\/li>\n
  • Perkongsian dengan Google dan Microsoft untuk mengukuhkan pengalaman berhubung pengguna<\/span><\/li>\n
  • Menghormati nilai keselamatan dan privasi pengguna melalui Samsung Knox<\/span><\/li>\n<\/ul>\n

    Rangkaian<\/span><\/b><\/h3>\n
      \n
    • Merintis laluan inovasi rangkaian dalam virtualisasi dan keterbukaan dengan pengalaman komersial berskala besar<\/span><\/li>\n
    • Memacu industri 5G dengan portfolio 5G yang menerajui pasaran daripada RAN dan Teras kepada alatan automasi<\/span><\/li>\n
    • Merealisasikan komitmen ESG melalui penyelesaian rangkaian pintar untuk kecekapan tenaga<\/span><\/li>\n<\/ul>\n

      Paparan Visual<\/span><\/b><\/h3>\n
        \n
      • Meneruskan inovasi TV premium, termasuk LED Mikro, Neo QLED 8K\/4K<\/span><\/li>\n
      • Memperkukuh portfolio produknya berdasarkan gaya hidup pelanggan, seperti The Frame, The Freestyle<\/span><\/li>\n
      • Menyediakan pengalaman permainan baharu kepada pengguna, termasuk Samsung Gaming Hub dan Odyssey Ark<\/span><\/li>\n<\/ul>\n

        Peralatan rumah<\/span><\/b><\/h3>\n
          \n
        • Memperluaskan kategori produk yang dipesan lebih dahulu melangkaui dapur ke seluruh rumah termasuk penjagaan pakaian, penjagaan lantai dan penjagaan udara<\/span><\/li>\n
        • Menyampaikan nilai kemampanan melalui produknya (mencapai tahap penjimatan tenaga yang tinggi untuk produk utama, jaminan jaminan untuk pemampat penyongsang digital, mengurangkan pelepasan mikroplastik daripada mesin basuh dengan kerjasama Patagonia)<\/span><\/li>\n
        • Mencipta keterujaan dalam kalangan peminat Bespoke melalui kempen dalam talian dan luar talian yang memfokuskan penyertaan<\/span><\/li>\n<\/ul>\n

          Semikonduktor<\/span><\/b><\/h3>\n
            \n
          • Melabur dalam teknologi generasi akan datang dan keupayaan pengeluaran untuk memastikan bekalan yang stabil untuk aplikasi inovatif (membina barisan pembuatan baharu $17B di Texas, kompleks R&D KRW 20 trilion di Giheung)<\/span><\/li>\n
          • Menyampaikan inovasi semikonduktor peneraju industri yang meningkatkan prestasi produk dan kecekapan tenaga (pengeluaran besar-besaran GAA 3nm pertama industri)<\/span><\/li>\n
          • Membangunkan penyelesaian memori yang inovatif untuk menangani pertumbuhan pesat tugas intensif data dalam bidang seperti AI dan ML (memori CXL, HBM-PIM, SmartSSD generasi kedua), dan mengembangkan perkongsian strategik untuk menangani cabaran industri baharu<\/span><\/li>\n
          • Menolak sempadan penyelesaian logik yang boleh menawarkan pengalaman pengguna yang dipertingkatkan dan peluang baharu (Modem Exynos 5G, Exynos 2200, 200MP ISOCELL HP3)<\/span><\/li>\n<\/ul>\n

            Jenama Global Terbaik Interbrand disenaraikan mengikut penilaian setiap nilai jenama, yang merupakan hasil analisis komprehensif prestasi kewangan syarikat, pengaruh jenama terhadap pembelian pelanggan dan daya saing jenama.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Samsung Electronics hari ini telah diiktiraf oleh Interbrand, sebuah perunding jenama global, sebagai salah satu daripada lima teratas dalam Jenama Global Terbaik 2022. Setiap tahun, Interbrand mengumumkan 100 jenama terbaik dunia, dan nilai jenama Samsung dinilai untuk USD 87.7 bilion, yang mewakili pertumbuhan 17% berbanding USD 74.6 bilion pada 2021, meletakkan syarikat itu di tempat […]<\/p>\n","protected":false},"author":3,"featured_media":25191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Nilai Jenama Samsung Electronics meningkat Dua Digit, Kini di Tempat Lima Teratas Best Global Brands 2022 #Samsung 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